BusinessAI
Book a strategy call

BusinessAI Lunch & Learn · Wednesday 11 November 2026 · 12 to 1pm AEDT

Your customers stopped typing. They started asking.

Getting found by AI, not just Google

Your customers are asking ChatGPT and Claude the questions they used to type into Google. The difference is Google gave them ten links to compare. AI gives them one answer and two or three names. In this session we check whether your name comes up, and fix the reason it doesn't.

Three AI tools checked, liveNo coding, no tech setupFollow along on your own screen
Book a strategy callSee the next session

Your hosts for the hour

Mark Thurman, Head of Growth, Empire Amplify

Mark Thurman

Head of Growth, Empire Amplify

Fifteen years in search and digital growth across Australia and Asia. Walks through what's changed and why it matters.

Brandon Burns, Head of Experience, BusinessAI

Brandon Burns

Head of Experience, BusinessAI

Runs the live build on screen and hosts the room.

Watch first

BusinessAI

Short preview coming soon.

What to expect
BusinessAI

Replay goes up here straight after the session.

Session recording

What's changed

Customers have changed where they ask

Then · Typed into Google

plumber paddington

Ten blue links. They click around and compare.

Now · Asked of ChatGPT or Claude

“Who's a good plumber near Paddington who can come today, and roughly what will a blocked drain cost?”

One answer. Two or three names.

A shop owner asking her phone a question while standing in her doorway

If you're not one of those names, you don't get the call.

How AI decides who to name

  1. 1

    A customer asks a question

  2. 2

    The AI searches the web

  3. 3

    It reads a handful of pages

  4. 4

    It writes one answer and names a few businesses

Be on the pages it reads.

Your website, your Google profile, reviews, directories, anywhere people talk about you.

Give it something to quote.

A plain, specific answer to the exact question. Fluff gets skipped.

That's the whole game. Everything in this session is one of those two things.

Three things you walk out with

01

You'll know if AI is sending customers your way, or your competitors'.

We take five questions your customers actually ask, run them through ChatGPT, Claude and Google, and write down who gets named. You leave with a score out of 30 and the names of whoever is turning up instead of you.

02

One page on your website rewritten so AI will use it.

Most websites say “we pride ourselves on quality service”, and AI has nothing to quote. We fix one of your pages live: real questions as the headings, straight answers up top, actual prices and timeframes. You copy it back onto your site.

03

The one question you answer on the phone every week, turned into a page that wins you work.

AI interviews you, you talk, it writes. Then a 30 minute weekly routine so you keep adding one instead of letting it go quiet after the session.

Do's and don'ts

Keep it honest, keep it specific

Do

  • Publish prices or ranges, and say what moves them up or down.
  • Write the way you explain it on the phone. That's the voice AI quotes.
  • Show the date you last updated the page.
  • Check every AI draft for invented facts before it goes live. If it needed a fact you didn't give it, it should have asked.
  • Answer the question in the first two lines. If someone read only those, would they have the answer?
  • Rerun the scorecard monthly, same questions, same three tools.

Don't

  • Don't publish AI copy without adding your own real detail. Generic is invisible.
  • Don't stuff the page with a long list of suburbs. It reads as spam to people and to machines.
  • Don't hide every answer behind “call for a quote”. That's an answer AI can't use.
  • Don't buy reviews or write fake ones.
  • Don't panic over one bad result. Answers change by person and by day, which is why we score it.
  • Don't expect it overnight. AI tools need weeks to find a new page, not hours.

Follow along

Three steps. One at a time.

  1. Step 1 of 3

    Check where you stand

    Choose five customer questions, test them in three AI tools, then record your score.

    Go to step 1

  2. Step 2 of 3

    Improve one service page

    Rewrite the page with real answers, then add and check its business details.

    Go to step 2

  3. Step 3 of 3

    Write one helpful answer

    Let AI interview you, write your answer page, then check it before publishing.

    Go to step 3

Before step 1, have these ready

  • A ChatGPT account and a Claude account (free is fine)
  • A private or incognito browser window for Google
  • Five questions customers ask you, roughly written
  • The web address of one service page you want more work from
  • Your prices or price ranges for that service, however rough
  • Your website login, or your web person's email

Step 1 of 3

Check where you stand

Run your top five customer questions through ChatGPT, Claude and Google's AI Overviews, and score whether your business gets named.

A business owner writing scores on paper at a kitchen table beside a laptop

1.1 Choose your five customer questions

What you're doing. Writing down the questions customers ask, in their words. These are what you’ll test, and what you’ll write pages for later.

Tip. Better still, paste in your last 20 enquiry emails and ask it to pull out the questions.

You'll know it worked when you have five questions that sound like a customer on the phone, not a list of keywords.
Prompt 1, find your questionsprompt
I run a [business type] in [suburb, city], Australia.
My customers are [who they are].

List 10 questions a customer would ask ChatGPT before choosing a business
like mine. Write them the way a real person talks, not as search keywords.
Include:
- 3 "who should I use" questions that mention my area
- 3 questions about price
- 2 comparing two options
- 2 that start with a problem they have

Then pick the 5 that matter most for winning new customers, and tell me why
in one line each.

1.2 Run each question through three AIs

ChatGPT

Open chatgpt.com and start a new chat. Paste question 1. If it doesn’t search the web, add “search the web” to the end. Note who it names and the sites it links to.

Claude

Open claude.ai and start a new chat. Check web search is switched on. Paste question 1. Note who it names and the sources it cites.

Google AI Overviews

Open a private or incognito window. Search the question on google.com.au. Look for the AI Overview box at the top. Note who it names and the source links.

Same question, fresh chat, every time. Answers change by person and by day, which is why we score it and rerun monthly.

1.3 Record your results

Put your five questions in the scorecard below. For each AI tool, record whether it named your business, linked to your site, or did neither.

2 points

You're named or recommended

1 point

Your site is a source, but you're not named

0 points

Not there at all

Rerun monthly

First Monday, same questions, same three tools

Your AI visibility

Score it out of 30

ChatGPT
Claude
Google AI
ChatGPT
Claude
Google AI
ChatGPT
Claude
Google AI
ChatGPT
Claude
Google AI
ChatGPT
Claude
Google AI

ChatGPT

0 / 10

Claude

0 / 10

Google AI

0 / 10

Grand total

0 / 30
Download as text

Stays in your browser. We never see it.

1.4 Ask why other businesses were named

What you're doing. Asking the AI to explain its own answer. It’s not a peek at the algorithm, but it shows you what it read and trusted.

Tip. Run it in the same chat, straight after the answer, so it remembers what it found.

You'll know it worked when you have a score out of 30, a list of who’s beating you, and a short list of what they have that you don’t.
Prompt 2, why not me?prompt
You recommended [competitor names] for this question: "[the question]"

Why them? What did you find on their websites, or anywhere else online,
that made them a safe pick?

My business is [name], website [URL].
What's missing from my website, or from the rest of the web, that stopped
you naming me? Be specific. List the top 5 things to fix, most important
first.

Step 2 of 3

Fix one page so AI can quote it

Choose the service page you had ready, and use the five questions from step 1. We rewrite a volunteer's page live while you work on your own.

What AI skips, and what it quotes

Before

Our Services

Welcome to [Business]. We are a family-owned company that prides itself on quality workmanship and outstanding customer service. Whatever your [service] needs, our friendly team is here to help. Contact us today for a free quote!

Nothing here answers a question. AI has nothing to lift.

After

How much does [service] cost in [city]?

Most [service] jobs cost between $[] and $[], including [what's included]. The price mainly depends on [factor 1] and [factor 2]. A typical job takes [time], we cover [suburbs], and we can usually book you in within [timeframe].

A question as the heading. The answer in two lines. Real numbers.

A printed service page marked up in pen beside a laptop

Four fixes that make a page quotable

01

Question-led headings

Swap “Our Services” for the question a customer actually asks, like “How long does a [service] take?”

02

The answer in the first two lines

Answer first, explain after. If someone read only those two lines, would they have the answer?

03

Real detail on price and process

Price ranges, what's included, what changes the price, the steps, how long it takes, the areas you cover.

04

Proof only you could write

Licence numbers, years in business, a real job example, reviews that mention the service and the suburb.

“Call for a quote” is an answer AI can't use. Nervous about publishing prices? Publish a range, and say what moves it up or down. That's exactly what customers ask, and exactly what AI quotes.

2.1 Rewrite your service page

What you're doing. Rebuilding a page you already have around customer questions. AI does the rewrite, you supply the facts.

Click by click. 1. Copy all the text on your page. 2. Paste it in with this prompt. 3. Fill in every [CONFIRM]. 4. Paste it back on your site.

You'll know it worked when every heading is a question and the two lines under it answer it.
Prompt 3, rework my service pageprompt
Here's the text from one of my service pages:
[paste the page text]

Customers ask me these questions about it:
[paste your 5 questions]

Rewrite the page so an AI assistant could quote it:
- Make each heading a question a customer would ask
- Answer it in the first two sentences. No warm-up.
- Include a price range, what's included, what changes the price, the steps,
  how long it takes, and the areas we cover
- If you need a fact I haven't given you, write [CONFIRM: what's needed].
  Never make one up.
- Plain words, short paragraphs, Australian spelling
- End with 5 short FAQs and answers

What are these business details?

A small block of code on your page that tells search engines and AI exactly who you are, what you do and where. Customers never see it.

LocalBusiness

Your name, address, phone, hours and the areas you serve. Use your industry's type if there is one, like Plumber or Dentist.

Service

What this page sells, where you offer it, and the price range.

FAQPage

The questions and answers at the bottom of your reworked page.

Schema helps machines read a good page correctly. It won't rescue a weak one, so always fix the words first.

2.2 Create and check the page's business details

What you're doing. Getting the code written for you, then checking it before it goes on your site.

Click by click. 1. Run the prompt. 2. Paste the code into validator.schema.org. 3. Fix anything it flags. 4. Add it to your page, or send it to your web person.

You'll know it worked when the validator reads your business details with no errors.
Prompt 4, write my schemaprompt
Write JSON-LD schema markup for my service page.
Use LocalBusiness (or the more specific type for my industry), Service,
and FAQPage for the FAQs.

My details:
Business: [name, address, phone, website]
Hours: [hours] · Areas served: [suburbs]
Service: [service] · Price: [$__ to $__]
FAQs: [paste the FAQs from your new page]

Only use details I've given you. Give me one code block, then explain in
plain English how to add it to a [WordPress / Wix / Squarespace / Shopify]
site.

Step 3 of 3

Write the answer that gets cited

Pick one of your customer questions from step 1, ideally one you answer on the phone every week. Turn it into a new answer page using your own experience.

The shape of an answer that gets cited

Pick the one question you answer on the phone every week. It's the one you know best, and usually the one nobody in your area has answered properly online.

“Do I need council approval for a deck in [city]?”

“Is it worth repairing a 10-year-old hot water system?”

“How long does probate take in [state]?”
  1. 01The question is the title, word for word
  2. 02The straight answer, in the first two lines
  3. 03What changes the answer, three to five factors
  4. 04A real example from a job you did
  5. 05Mistakes to avoid, or when to call a pro
  6. 06Four or five short FAQs
  7. 07Who wrote it and when, plus how to get help
A tradesperson talking through a job into his phone on speaker

3.1 Answer the AI's interview questions

What you're doing. Getting your real experience out of your head and onto the page. That’s the part competitors and generic AI copy can’t fake.

Tip. Answer by voice. Talk it through like you would on the phone. It’s faster and it sounds like you.

You'll know it worked when you’d be proud to send the draft to a customer, and every [CONFIRM] is filled in.
Prompt 5, interview me, then write itprompt
I want a page that answers this customer question: "[the question]"
I run [business] in [city].

Before you write anything, interview me. Ask 8 questions, one at a time, to
get the detail only I'd know: real prices, what changes them, a recent job,
common mistakes, and what I tell people on the phone.

After my last answer, write the page:
1. The question as the title
2. The answer in the first two sentences
3. What changes the answer
4. A real example
5. Mistakes to avoid
6. Five short FAQs

Around 800 words, plain words, Australian spelling.
Mark anything you're not sure of [CONFIRM].

3.2 Save your instructions for next time

What you're doing. Making a Project that remembers your business, your questions and your rules, so you never start from scratch.

Click by click. 1. In Claude or ChatGPT, open Projects and create a new one. 2. Name it “Answer pages”. 3. Paste this into its instructions. 4. Add your price list as a file.

You'll know it worked when you type “next question” and it knows exactly what to do.
Prompt 6, the project instructionsprompt
You help me write answer pages for [business] in [city].
We do [services] for [type of customer].

QUESTIONS WE'RE WORKING THROUGH
[paste your list of 10 to 20 customer questions]
Done so far: [list]

EVERY ANSWER PAGE
Question as the title. Answer in the first two sentences. Then: what changes
the answer, a real example, mistakes to avoid, five FAQs.

RULES
Interview me first. Plain words, Australian spelling.
Never invent a price or fact: write [CONFIRM].

Then repeat these three actions each week

3.3 Pick this week's question · 5 minutes

What you're doing. Choosing one question from your latest customer enquiries.

Tip. Open the Answer pages Project you just created. Paste this prompt with your latest enquiries.

You'll know it worked when you have one customer question to answer this week.
Pickprompt
Here are this week's enquiries: [paste]. Any new questions for my list?
Then pick the one most likely to win us work this month.

3.4 Write the answer page · 20 minutes

What you're doing. Turning that question into an answer page using your real experience.

Tip. Stay in the same Project chat. Run this prompt, answer the interview questions, then check the draft's facts.

You'll know it worked when you have a draft that answers the question clearly, with every [CONFIRM] replaced by a real fact.
Writeprompt
Interview me about that question, then write the answer page.

3.5 Reuse your answer · 5 minutes

What you're doing. Turning your checked answer into three short pieces you can share.

Tip. Stay in the same chat and run this prompt after checking the page. Add the published page's link before sharing the posts or email.

You'll know it worked when you have a Google Business Profile post, an email and a social post ready to check and share.
Reuseprompt
Turn this page into a Google Business Profile post, a short email to past
customers and a social post. Link each one back to the page.
First Monday of the month: rerun your scorecard. That's how you know it's working.

Finish here

Check your pages, then publish

  • Read only the first two lines under each heading. Does a stranger get the answer?
  • Is there a price or a range, and what changes it?
  • Does it say where you work and how quickly you can start?
  • Is every [CONFIRM] replaced with a real fact?
  • Would you happily read it out to a customer?
  • Schema checked in the validator, no errors.
Then give it a few weeks and rerun your scorecard. AI tools need time to find the new page. Changes show up over weeks, not hours.

Sample files

Three starters to take with you

All nine prompts

The six setup prompts and three weekly prompts, in the same order as the page.

Download text file

The scorecard, blank

A plain text version of the scoring table you can print or paste into a doc.

Download text file

The page checklist

The four fixes and the pre-publish checks on one page.

Download text file

Bonus

AI also reads what others say about you

Google Business Profile

Every service, every area, real photos and the right categories. Keep it current.

Reviews that say what you did

“Fixed our hot water in [suburb] same day” beats “Great service”. Ask customers to mention the job.

Bing Places and Webmaster Tools

ChatGPT's search uses Bing among its sources. Both are free and quick to set up.

Don't block AI search bots

Ask your web person to check your robots.txt isn't blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot.

Get mentioned elsewhere

Industry associations, local directories, “best of” lists and local news. AI trusts businesses other people talk about.

Same details everywhere

Identical name, address and phone on every listing, so AI is sure it's the same business.

A customer leaving a review for a local business from her car

What it looks like in a real business

A finished concrete retaining wall with new plantings in a Melbourne backyard

The one question nobody had answered

A landscaping and retaining wall supply business, Melbourne

Before. Their site had a services page and a contact form. Asked “how much does a retaining wall cost per metre in Melbourne”, AI named three competitors and a national chain.

After. One page answering that exact question, with a real range, what pushes it up, and a job they'd done. Question as the heading, answer in two lines.

What to measure. Your score out of 30 before and after, and where enquiries say they heard about you.

The price page that unlocked it

An outdoor living and blinds retailer

Before. Every service page ended in “call for a quote”. Nothing for AI to lift, so it lifted from the competitors who published ranges.

After. Published ranges with the factors that move them, plus installation timeframes. The thing they were nervous about turned out to be the thing getting quoted.

What to measure. How often your site shows up as a source, even when you're not named yet. That's the step before being named.

The reviews that did the work

A disability support provider

Before. Plenty of five-star reviews, all of them saying “great team, highly recommend”. Nothing an AI could tie to a service or a suburb.

After. They started asking people to mention the service and the area. Within a few months the reviews gave AI something specific enough to quote.

What to measure. Count how many of your last 20 reviews name a service or a suburb. Then count again in three months.

“Bloody hell. I wasn't expecting to feel this confident, this soon, using AI in my business.”

Business Owner, Outdoor Living & Blinds Retailer

“I was pretty impressed. If you think about it, that's probably tens of thousands of dollars and 2 to 3 months of agency work, done in about 2 and a half hours.”

Director, Home Improvement & Construction

Straight answer on what this can and can't do

You control this
What your pages say, and whether they answer real questions
You don't control this
Whether any one AI names you on any one day
You control this
Whether your prices, timeframes and areas are published
You don't control this
How often an AI refreshes what it knows about you
You control this
Your Google Business Profile, Bing Places and directory listings
You don't control this
Which sources an AI decides to trust
You control this
Whether your robots.txt lets AI search bots read your site
You don't control this
What a competitor publishes next
You control this
Asking customers for reviews that name the service and the suburb
You don't control this
How quickly a new page gets picked up, usually weeks
Nobody can promise you a spot in an AI answer, and anyone who does is selling something. What you can do is make yourself the easiest business to quote. That's the whole job, and it's the same work that makes a page good for humans.

Your next seven days

15 min

Run your scorecard

Five questions, three AIs. Write down your score out of 30 and who got named instead.

45 min

Fix one service page

Question headings, the answer up top, real prices and process. Then add the schema.

30 min

Publish one answer

Your most-asked question, written from your own experience. Then repeat weekly.

Rerun the scorecard on the first Monday of next month, and see what moved.

At a glance

The session in numbers

30

the score you leave with

3

AI tools checked

9

copy-paste prompts

1

page fixed live on the call

0

coding

30 min

a week to keep it going

Ask a question at any time

Ask a question anytime below and we'll respond ASAP.

Live

Questions from the room

Asked 0 · Answered 0 · Waiting 0

All sessions

Every Lunch & Learn we have run, with the workbook page for each one. Free to use, no sign-up.

Our weekly Q&A, on replay

See the full channel

Straight from our weekly Q&A

Questions we get every week

On marketing

Use AI for hyper-personalised outreach and to query your ad performance in plain language, so you're not relying purely on an agency for insight.

On security

Turn off delete permissions on connected tools and use Claude's approval workflow, so nothing happens without a review first.

On automation

Record a repetitive task once as a Claude skill, then just say "do the thing" and Claude runs the whole workflow from there.

Meet the team

The people behind BusinessAI

Portrait of Aaron Sansoni, Founder at BusinessAI

Aaron Sansoni

Founder

Portrait of Rhys Henderson, Chief Executive at BusinessAI

Rhys Henderson

Chief Executive

Portrait of Charlotte Hall, VP People & Performance at BusinessAI

Charlotte Hall

VP People & Performance

Portrait of Arsedian Ivan, Director of AI & Product at BusinessAI

Arsedian Ivan

Director of AI & Product

Portrait of John Mayers, Director of Consulting at BusinessAI

John Mayers

Director of Consulting

Portrait of Fergus Lundy, Director of Sales at BusinessAI

Fergus Lundy

Director of Sales

Portrait of Brandon Burns, Head of Experience at BusinessAI

Brandon Burns

Head of Experience

Portrait of Josh Telford, Senior AI Strategy Consultant at BusinessAI

Josh Telford

Senior AI Strategy Consultant

Portrait of Marty Astbury, AI Strategy Consultant at BusinessAI

Marty Astbury

AI Strategy Consultant

Portrait of Brayden Tayler, Technical Product Manager at BusinessAI

Brayden Tayler

Technical Product Manager

Portrait of Mariella Liezl Perez, AI Engineer at BusinessAI

Mariella Liezl Perez

AI Engineer

Portrait of Brendan Coyne, AI Growth Partner at BusinessAI

Brendan Coyne

AI Growth Partner

Portrait of Jacob Kearnes, AI Growth Partner at BusinessAI

Jacob Kearnes

AI Growth Partner

Run your scorecard this week. It takes fifteen minutes.

You don't need to fix everything. Five questions, three AI tools, one number written down. Then fix the one page that costs you the most work. If you'd rather we ran it with you and mapped out the rest, that's a conversation.

Book a strategy callSee what we do