THE PAGE CHECKLIST

Question-led headings: Swap “Our Services” for the question a customer actually asks, like “How long does a [service] take?”

The answer in the first two lines: Answer first, explain after. If someone read only those two lines, would they have the answer?

Real detail on price and process: Price ranges, what's included, what changes the price, the steps, how long it takes, the areas you cover.

Proof only you could write: Licence numbers, years in business, a real job example, reviews that mention the service and the suburb.

BEFORE YOU HIT PUBLISH
[ ] Read only the first two lines under each heading. Does a stranger get the answer?
[ ] Is there a price or a range, and what changes it?
[ ] Does it say where you work and how quickly you can start?
[ ] Is every [CONFIRM] replaced with a real fact?
[ ] Would you happily read it out to a customer?
[ ] Schema checked in the validator, no errors.