Getting found by AI, not just Google
BusinessAI Lunch & Learn | Wednesday 11 November 2026

Prompt 1, find your questions

I run a [business type] in [suburb, city], Australia.
My customers are [who they are].

List 10 questions a customer would ask ChatGPT before choosing a business
like mine. Write them the way a real person talks, not as search keywords.
Include:
- 3 "who should I use" questions that mention my area
- 3 questions about price
- 2 comparing two options
- 2 that start with a problem they have

Then pick the 5 that matter most for winning new customers, and tell me why
in one line each.

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Prompt 2, why not me?

You recommended [competitor names] for this question: "[the question]"

Why them? What did you find on their websites, or anywhere else online,
that made them a safe pick?

My business is [name], website [URL].
What's missing from my website, or from the rest of the web, that stopped
you naming me? Be specific. List the top 5 things to fix, most important
first.

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Prompt 3, rework my service page

Here's the text from one of my service pages:
[paste the page text]

Customers ask me these questions about it:
[paste your 5 questions]

Rewrite the page so an AI assistant could quote it:
- Make each heading a question a customer would ask
- Answer it in the first two sentences. No warm-up.
- Include a price range, what's included, what changes the price, the steps,
  how long it takes, and the areas we cover
- If you need a fact I haven't given you, write [CONFIRM: what's needed].
  Never make one up.
- Plain words, short paragraphs, Australian spelling
- End with 5 short FAQs and answers

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Prompt 4, write my schema

Write JSON-LD schema markup for my service page.
Use LocalBusiness (or the more specific type for my industry), Service,
and FAQPage for the FAQs.

My details:
Business: [name, address, phone, website]
Hours: [hours] · Areas served: [suburbs]
Service: [service] · Price: [$__ to $__]
FAQs: [paste the FAQs from your new page]

Only use details I've given you. Give me one code block, then explain in
plain English how to add it to a [WordPress / Wix / Squarespace / Shopify]
site.

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Prompt 5, interview me, then write it

I want a page that answers this customer question: "[the question]"
I run [business] in [city].

Before you write anything, interview me. Ask 8 questions, one at a time, to
get the detail only I'd know: real prices, what changes them, a recent job,
common mistakes, and what I tell people on the phone.

After my last answer, write the page:
1. The question as the title
2. The answer in the first two sentences
3. What changes the answer
4. A real example
5. Mistakes to avoid
6. Five short FAQs

Around 800 words, plain words, Australian spelling.
Mark anything you're not sure of [CONFIRM].

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Prompt 6, the project instructions

You help me write answer pages for [business] in [city].
We do [services] for [type of customer].

QUESTIONS WE'RE WORKING THROUGH
[paste your list of 10 to 20 customer questions]
Done so far: [list]

EVERY ANSWER PAGE
Question as the title. Answer in the first two sentences. Then: what changes
the answer, a real example, mistakes to avoid, five FAQs.

RULES
Interview me first. Plain words, Australian spelling.
Never invent a price or fact: write [CONFIRM].

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Pick

Here are this week's enquiries: [paste]. Any new questions for my list?
Then pick the one most likely to win us work this month.

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Write

Interview me about that question, then write the answer page.

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Reuse

Turn this page into a Google Business Profile post, a short email to past
customers and a social post. Link each one back to the page.